Costco

I went to Costco and looked at their Optical display, which is also sponsored by Costco. The display was 3' x 6'' and was made out of materials such as glass, steel, plastic, wood, and faux  leather. The context for this display is commercial in nature.

In a glass case are a number of eyeglasses on racks. The eyeglasses come in different styles and are made in different materials. The display is set up in a fairly close symmetrical composition. My first impression was how reflective and modern the display looked. To be more precise, 15 glasses are displayed on clear holders in a vitrine. The glasses are separated into three groups which rest upon a square mirror. The glasses are comprised of different styles, colors, and materials. The display is arranged in a symmetric like composition. The words I would use to characterize what I saw in the display is geometric, shiny, reflective, and clean. The objects are artifacts and the viewer is looking down at the display. 

The overall meaning conveyed by what I see is commercialism. Elements that are found in this display are color, line, and shape. Being a store, the curator's choices were probably based on financial information. One question that is posed is whether or not you can afford these glasses. The context and funding definitely influences the meaning. The intended audience is people who wear and need glasses. I think the installation is effective.